Pilgrims Hospices’ Store50 wins Pride display award with spectacular upcycled window
A creative Pride window at Pilgrims Hospices’ Store50 has been named a joint winner of a national charity retail competition, with judges praising its style, upcycling and attention to detail.
The Canterbury shop’s eye-catching display was entered into The Charity Retail Consultancy’s Pride Display Competition 2026, where it was selected as joint winner.
One of the judges even compared the striking design to an Alexander McQueen outfit.
Watch the winners announcement by The Charity Retail Consultancy:
The alternative, punk-inspired display was created by Store50 team member Hannah Golding, who has developed and reused elements of the window over several years.
At the heart of the display are an elaborate pair of wings and harness, handmade using discarded and donated materials including rag clothing, denim and old handbags.
The wings alone took months to create, with hundreds of tiny scallop-shaped pieces individually cut and attached to create their feathered appearance.
Hannah said: “I wanted to create more of a festival look, but something more deconstructed and abstract, so the mannequins didn’t need to be fully dressed.
“The wings and harness have become a bit of a constant in the window. I made the wings around three years ago using used cardboard and materials that would otherwise have been thrown away.”
The sustainable creativity continues throughout the display. The male mannequin wears a pom pom mohawk made from rag t-shirt yarn and blue IKEA bags, while the female mannequin wears a hoop skirt made from garden rods and covered in t-shirt yarn, alongside a corset created from donated clothing and handbags.
Many of the materials used are items that might otherwise have ended up as waste, demonstrating how creativity and imagination can give unwanted materials a completely new life.
For Hannah, the wings also have a particularly special meaning. They were the last part of the project her dad helped with before he died, making the wooden batons used to join and secure them.
She said: “The wings hold a special place for me because they were the last thing my dad helped with before he died. He made the wooden batons to join and secure the wings.”
The Pride window is just one example of the imaginative displays regularly created at Pilgrims Hospices’ Store50, where donated clothing, and other pre-loved items are given a new lease of life while raising vital funds for hospice care across east Kent.
The Charity Retail Consultancy praised the Store50 display for its “style, upcycling and attention to detail”, recognising the creativity and hard work that went into bringing the design to life.
Hannah and the Store50 team are delighted to have their work recognised.
The award highlights not only the visual impact of the display, but the values behind it, creativity, sustainability and the belief that something unwanted can be transformed into something extraordinary.
