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Pilgrims Hospices challenges: Five fundraising top tips

Posted on 8 February 2017

IAKO 2016 - Pilgrims Hospices challenges champions

If you’re looking for inspiration to meet your fundraising target for a Pilgrims Hospices challenge, look no further.

Rob Brady from Regal Estates in Canterbury took on a Pilgrims Firewalk in 2016. Incredibly, he exceeded his sponsorship pledge of £100 by a huge margin.

Here, Rob shares five fundraising top tips for taking on a Pilgrims challenge to raise vital funds for hospice care, patients and their families in east Kent.

Make the most of social media

Rob Brady from Regal Estates

Use social media – including Facebook, Twitter, Instagram and YouTube – as much as possible. Tell people the reason why you’re taking on the challenge, and explain what each pound will go towards.

Thank individuals and companies directly for sponsoring you. On Facebook, this can involve tagging them in a post or photo, or writing on their timeline. Similarly, you can tag and mention people on Twitter and Instagram.

You can also record a personal thank you video and upload it to Facebook and YouTube.

By making the most of social media, your sponsors’ friends and family will be able see your efforts, too. As a result, more people will hear about your fundraising challenge.


I’m fortunate to be part of the Active Business Group, a great local networking organisation. They supported me in sharing my goals with others, and also with funding.

Tell people the reason why you’re taking on the challenge, and explain what each pound will go towards.

Put your personal and local connections to good use. If you’re a member of a group, club or organisation, spread the word of your fundraising challenge and ask them to share far and wide.

Keep asking

Don’t be afraid to go back to people who said they would donate but haven’t yet sponsored you.

Invite people

It’s seems like an obvious idea, but – if possible – make sure to invite friends, family and guests to your fundraising challenge. If they’re able to come, they will feel more personally involved and be more motivated to support you.

Live stream your challenge and update people afterwards

I raised a lot of sponsorship funds on the day by using Facebook Live to stream my challenge in real time.

Take photos and record videos during your challenge. Afterwards, share them on social media; people will be inspired to reward you for completing the challenge.

Take on a Pilgrims challenge in 2017

If you’ve been inspired by Rob’s tips and experience, discover the Pilgrims challenges on offer in 2017:

Helpful links and information

Check out the links below to find out more about fundraising for Pilgrims:

To speak with someone on the phone, call the fundraising team on 01227 812609 and press 2 to speak to Robert. You can also send an email to

Follow in Rob’s footsteps and take on a Pilgrims Firewalk at a fantastic venue in Folkestone, Tenterden or Deal in March 2017.


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