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Store staff and scouts help launch Pilgrims campaign

Posted on 12 April 2013


Asda store staff in Broadstairs and local Scouts joined volunteers to launch Pilgrims Hospices new Sponsor A Nurse fundraising campaign on Thursday.

The supermarket’s foyer became a temporary display of information about the campaign, manned by Pilgrims volunteers, while Garlinge Scouts helped pack customers’ bags during the day. Two dozen store staff dressed as nurses and medics for the occasion.

The Sponsor A Nurse campaign has been created to raise more money for Pilgrims Hospices to pay for additional nurses following a 14 per cent rise in the number of patients being cared for over the past year.

It costs £20 an hour to cover all the costs of ensuring a Pilgrims nurse can provide care where it’s needed – on the ward, in the day hospices, in a patient’s own home, in care homes or at a community outreach group individuals and businesses can pay for one hour, one day, one week or even one month by making either a one-off donation or setting up a standing order to make regular contributions.

Asda’s store community life champion, Kay Smith, said: “We were delighted to get involved in launching the campaign here. Some 25 of our staff got into the spirit of the event by dressing as nurses or doctors and several more were sporting Pilgrims Hospices t-shirts.

“We wish the campaign every success and look forward to holding many more fundraising events with Pilgrims in the future.”

It already costs £10 million a year to provide all of the charity’s services across east Kent and much of that money is generously donated by the communities it serves. Only 25 per cent of its funding comes from the Government – and that figure is reviewed each year.

More information about the campaign can be found here.


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